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REACTOR
Programmatic & Video performance technologies
We display video so that it leads to conversions
You pay only for video ads' conversions
We work with any types of conversions
all need integrated tracker code on website
Forms
Callbacks
Cart
App Installs
Sign-ins
Calls
Requests
Online payments
Our workflow
CONVERSIONS
Define a conversion event and its primary cost
TRACKING
Integrate a conversion tracker on your website (Google DCM by default)
Provide access to Google Analytics tracker
MEDIA OPTIMISATION
Select video resources, audience segments
Optimizе purchase tactics
ANALYTICS 360
Advanced analytical report with online access.
Optimization recommendations
Unique approach to Video Performance
Interactive
Integration of interactive selling elements into the video
Axioma Digital
Own cross-channel optimization platform
Data Driven Attribution
Machine learning attribution model for user path tracking
Creative Dynamic
Creative selection algorithms based on communication micro-moments
Data Gate
The unique and most effective target audience data combination
Best of the lead generation market data
Video Performance
OLV strategy: correctly prioritized
REACH
TARGET
BUILDING
BRAND AWARENESS

KPI
IMPRESSIONS СРМ
INTEREST
TARGET
GROWING INTEREST IN THE PRODUCT

KPI
COMPLETE VIEWS CPCV


ACTION
TARGET
GROWTH OF CONVERSION ACTONS

KPI
POST-VIEW CONVERSIONS
POST-VIEW CPA
Why you should work with us:
We give you a new audience closest to purchase your product
ROI risk minimization in the video ads' placement
Transparent statistics inside Google analytics tools
Deep analytics and reports on conversion efficiency with OLV
Team
Maxim Shilov
Strategic Director
24 years of experience
BBDO, Universal McCann, OMD MD, Digitas, Actis Wunderman
Ksenia Khisamutdinova
Media Director
16 years in Digital
AdWatch, DAN
Natalia Gerasomova
Account Director
10 years in Digital
IMA Consulting, Leto Advertising, Tashir Media, Creara.
Arseny Makeev
Programmatic Director
9 years in Digital
DCA, DAN
Petr Shelomovsky
Managing partner / CTO
15 years in Digital
Nick Prikhodko
Business Analyst / UX Designer
9 years in Digital
Alexey Kotkov
CEO
7 years in Digital
CityAds, DCA (China)
Irina Moskaleva
BDD
5 years in Digital
LookAtMe, Shazam
Andrey Checkmenev
Trading specialist
2 years Digital
Media Gate
Contact us
irequest@re-actor.online
Westpoint
4 Redheughs Rigg, South Gyle Edinburgh
Lothian Region EH12 9DQ
United Kingdom
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